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* No. of monthly conversions = Average Monthly Visitors x Average Website Conversion Rate
* Average Monthly Revenue = No. of monthly conversions x Average Order Value
* Projected Conversion Rate = Current conversion rate + Projected Rise
* Monthly Conversions after Optimization = Average Monthly Visitors x Projected Conversion Rate
* Monthly Revenue after Optimization = Monthly Conversions after Optimization x Average Order Value
* Rise in Monthly Revenue after Optimization = Monthly Revenue after Optimization – Average Monthly Revenue
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