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Formulas – ROI of Increased Conversion Rate!

* No. of monthly conversions = Average Monthly Visitors x Average Website Conversion Rate

* Average Monthly Revenue = No. of monthly conversions x Average Order Value

* Projected Conversion Rate = Current conversion rate + Projected Rise

* Monthly Conversions after Optimization = Average Monthly Visitors x Projected Conversion Rate

* Monthly Revenue after Optimization = Monthly Conversions after Optimization x Average Order Value

* Rise in Monthly Revenue after Optimization = Monthly Revenue after Optimization – Average Monthly Revenue

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