Ecommerce consumers crave speed and convenience. The online retail market is estimated to cross $1 trillion-mark by 2025! For eCommerce brands to avoid falling drastically behind their competition, they must adapt to the emerging eCommerce trends in 2020.
“2020 for Ecommerce is all about omni presence. The customer journey is now far from linear; it’s not only multi-device but multiplatform. Your prospects will bounce from Facebook, Instagram, and Snapchat to email, FB Messenger, back to SMS…and so on. 2020 will be all about achieving multi-channel efficiency and crafting platform-specific messages to be at the right place, at the right time, with the right action driving hook.”
Mark Patchett, The eCommerce Academy
Ecommerce has seen some strong growth over recent years as it is hard to beat this ease and convenience of purchasing goods online and having them delivered to your door. Let’s have a look at the ever-evolving technology trends that are expected to boost the eCommerce outcomes.
Mobile and Voice Commerce
Mobile eCommerce is quickly becoming an equally popular mode of shopping. M-commerce could grow to 44% of all eCommerce by 2024, according to the Business Insider studies. On the other hand, voice technology has added a new level of convenience in our lives. Over 75% of U.S households are expected to have smart speakers by 2025.
As talking to a digital device to do everything from finding out sports scores or checking on package delivery status becomes the new normal,so will be using the technology to search for, and ultimately buy, products online. As an eCommerce insider, you must resolve to start thinking about how your store can best take advantage of m-commerce and voice commerce technology, such as optimizing your content for voice-based search.
AR/VR eCommerce shopping platforms
In the not so distant future, consumers will spend an ever-increasing amount of time in the 4th dimension, the virtual world. Augmented and Virtual reality are extremely powerful ways to display products and will continue to gain importance as a touchpoint in the customer journey. Retailers are looking to make shopping experiences more intuitive, friendly, and satisfying by integrating existing e-commerce stores with immersive technologies like Augmented Reality and Virtual Reality (AR/VR). AR and VR will enable shoppers to immerse themselves deeper into the e-commerce experience if you can offer a 360-degree video catalog or just an engaging digital experience.
Artificial Intelligence in eCommerce
In light of the fact, there’s an explosion of data in e-commerce from digital shopping, connected supply chains, better Internet of Things (IoT), and more sources – AI is set to play a big part in online shopping. AI is situated to make shopping online easier and better for consumers. With the global e-commerce sales projected to touch $4.8 billion by the year 2021, Gartner predicts that around 80% of customer interactions will be managed by AI technologies in 2020.
Digital assistants or chatbots are getting better by providing 24×7 support to online shoppers. Chatbots are enabling a better customer experience as they can handle many interactions without human assistance. The personalized shopping experience for customers is powered by artificial intelligence-based data-driven recommendations for products.
Scared or excited? Whether you’re a regular online shopper or an experienced online retailer, we’d love to hear your comments below on how Digital Transformation Ecommerce Trends are breaking into the world of eCommerce. Share your examples.