Most experienced marketers find it tricky to build online growth with SEO and content marketing. Research and planning are needed to pinpoint the opportunities that are right for your business. You need the right tools, watch 100’s of Youtube videos to master the various bits of software, and then you’ve got to put in the hard yards and build a coherent strategy.
Along with managing several social media platforms, updating decks for your sales team, and organizing that webinar next week – it gets difficult to find the time to put in the work required. So many companies choose to ‘free jazz’ their SEO attempts. To produce content with a freestyle strategy is unlikely to contribute to your marketing and sales goals.
As 71% of purchases start with an internet-search – you need a concrete plan to get yourself in front of prospective customers to be successful.
At inflo.Ai, users start with a data-backed content strategy that is completely bespoke to their business. It removes the hassle of trying to build a content strategy. It gives your platform a test-drive to know your business and content goals. Building out your content profile allows inflo.Ai to offer a tailored plan to achieve your goals. Whether that’s to drive traffic and brand awareness, increase inquiries for a new service, or just build your online sales funnel.
A quick overview of how it works
The Welcome Form has some basic information – your name, website, email address, etc. Things get a bit more content-profile focused as inflo.Ai dig into what you’re trying to achieve with your content marketing strategy.
After completing proprietary technology an expert team gets to work; researching and prioritizing thousands of keyword opportunities. After mapping a high-level strategy it separates your keywords into four head-terms (think macro themes) to target. Your newsfeed is then populated with content from hand-picked trusted publications for hundreds of connected keywords under each head-term. inflo.Ai takes away the pain of keyword research and removes the need for endless Googling to generate ideas. Meaning you can concentrate on what you do best – marketing and growing your business.
Tracking your performance
A key component when exploring new keyword opportunities is assessing how you are performing before inflo.Ai. Think of this as getting on the scales before starting with a personal trainer. It’s easy to see where you are ranking before you start and track improvement in your Growth Guide. This is valuable because it lets you know how well your previous content strategy was working. Once you start creating content we will then inflo.Ai sends you monthly reports detailing how your rankings are changing.
Once you have your newly researched keyword list and ranking snapshot – it’s time to see how you can start climbing those rankings for popular keywords. To do this you need to start creating relevant and engaging blog content for your audience.
inflo.Ai alleviates any writer’s block by suggesting relevant post titles and topics that target your keywords in your first posts. This is the final component of your bespoke Growth Guide.
Equipped with your keyword strategy, your inflo.Ai account, and title suggestions inflo.Ai empowers users to grow online by producing blogs in less than 30% of the time it used to take them. They also have the peace of mind that their strategy is completely attuned to their goals and is data-backed.
Now more than ever businesses are focusing on reaching their potential customers online. During these uncertain times businesses, both large and small are closely managing their budgets and reigning in their high digital marketing spending. They are also beginning to ditch the expensive monthly retainers of full-service content agencies and thinking about what aspects of these services they can start to bring in-house without losing results.
inflo.Ai offers a simple solution for Marketing managers to do more online and create effective, engaging, and SEO optimized blog content to grow their existing audiences.
This is something that can take days or even weeks of research and debate to get anywhere. It’s a tough challenge for even the most seasoned marketers and content managers to get right, especially with regards to SEO optimized content. Finding the right keywords to target in your blog content based on your online rankings and the competitive landscape of your industry can be tricky.
At inflo.Ai they carry out expert research based on the unique content profile of each of their customers. They use the information provided to understand the services or products they want to direct their audiences too. They research thousands of potential keywords options to provide suggestions on the most effective ones to target in their content.
Once we’ve created your content strategy, each customer has a consultation with a member of the team who explains each part of their bespoke content strategy to them and makes any changes based on their needs to ensure it fits their business and marketing goals as closely as possible.
With customized news feeds, keyword searches, and boards to manage ideas for content, there’s no longer the need to jump around multiple systems to create one blog post. inflo.Ai’s recent WordPress integration also allows you to publish directly from your account to your website.
Now, you’re armed with a powerful and thoroughly researched content strategy and you have an awesome tool that allows you to do everything in one place. SEO can be tricky. There are lots of tips on best practice and lots of consultants who want your money to tell you what they are. How can you be confident that you’re ticking all of these boxes? We’ve got a solution. inflo.Ai’s proprietary SEO scanner serves as your virtual consultant anytime you’re creating a new post. Measuring your content some best practices such as ‘active voice’ and ‘sentence length’ reaffirming when you’re doing well and helpful guidance on how best to optimize when you’re not