Nowadays, the line to distinguish the B2B and B2C business are getting more and more blurred, a lot of business owners are on the spectrum in between a B2C business that wants to integrate a B2B component or the other way around.
In this video, we will talk about the social behavior of B2B customers, how to choose the right networks to connect with them, and how to actively start conversations. In the end, we have live examples to explain even further the power of B2B social media.
About this session:
Why do we need a B2B social life?
B2B buyers industry-wise breakdown
The major forces shaping the B2B industry
Why is a mobile-friendly site essential for B2B?