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These days we’re hearing a lot about “agile innovation.” Teams using agile processes get things done faster than teams using traditional processes, and they keep customers happier. Agile methods will keep your websites up and running, minimizing downtime during the influx of website traffic regarding website maintenance.

An offshoot of agile, continuous delivery lets organizations release small, incremental updates regularly. But continuous delivery is not just for the behemoth likes of Amazon, Facebook, and Google, which manage massive, constantly changing code bases; the practice has benefits and implications for smaller e-commerce organizations as well.

Achieving Continuous Delivery

Continuous delivery is a discipline that allows online merchants to gain efficiency for their web maintenance processes while improving the quality standards for their products and services. Basic web analytics tools can help you identify the red flags.

The following are 3 steps to apply e-commerce maintenance from a proactive approach rather than a reactive one, thus avoiding over costs, risks, and time delays.

  • Ensure you have the assets needed to execute—financial resources, people with the right cultural mindset, as well as the technology/tools or content that will leverage efforts.
  • Assume a proactive attitude using analytical tools that will help you identify data trends and identify problems before they occur.
  • Capture insights that will deliver input for a web development model that is carefully designed, mindful of critical points for QA testing. The purpose of the model and testing stages is to get feedback before going to production, enabling developers to correct issues at an early stage.

As most e-commerce retailers know, Google Analytics is a free robust platform that allows you to identify who’s visiting your website, the sources they come from, and how they’re browsing and consuming the content on your site. Google Analytics enables you to create various settings to track website functionality, goals and accomplishments, so over time you’re better able to foresee what might go wrong as your business grows and evolves.

Hotjar is another user-friendly tool that utilizes heat maps to help visualize visitor behavior. With Hotjar you can create conversion funnels to track the biggest barriers to conversions on your site, and identify opportunities to improve the flow for your visitors.

New year has started. Download our webinar slides –10 best practices for Magento Maintenance, for all the information you need to prepare your business for profitable growth. If you don’t put the time and resources into updating your website for the holiday season, you’ll be leaving a lot of money out there for your competition to grab.

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