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Google Analytics is one of the most effective tools in targeting where your audience comes from, monitoring your website visitors, analyzing the data and providing enormous information about the target groups who are interested in your website content, services they are looking for, the platforms and other information details like how they are reaching your website.

Why does Google analytics matter for targeting audiences?

Google Analytics plays an important role in providing some data that is vital for your business to target the audience. Besides giving a detailed analysis of your website visitors, it gives insights about how your campaigns and ads have worked, it also guides where you can make improvements, usage of channels that drives more traffic and it helps in planning and understanding your key performance metrics. Like adding a feather to the cap, Google Analytics also provides you with another benefit of micro-targeting your audience.

Understanding audience behaviour

No matter what your business type is, Google Analytics provides you with detailed information about your website activities and visitor details like age, gender, interests, demographics, browsers, and mobile devices.

Understanding your audience’s behavior is a crucial aspect of micro-targeting your audience and narrowing your strategies and tactics to each of these defined groups.

Once you get an overall idea of how your audience is behaving with your website, you’ll know what are the channels and platforms you need to make use of to reach out to these micro-targeted groups and make a call to action.

Determine “Channels” That Drive Traffic To Your Website

Google Analytics helps you determine the channels and other platforms through which your website drives traffic. Based on the analysis you can devise suitable content to attract the audiences and further narrow it down by the means and reach attained. Once you determine the channels of traffic generation, you can re-strategize your tactics and focus on micro-targeting your group by generating tailored content to these defined groups.

Re-Evaluate Your Strategies and Tactics

With Google Analytics it is easy to evaluate your current strategies and make necessary iterations to suit your objective and meet the results. Once you’ve gained a good idea about your audience demographics and where they come from, you can iterate your choice of platforms and channels and also devise content to micro-target your audience. One should never hesitate to try out new tactics and choice of platforms but should keep a tab on the analytics at regular intervals and check if the newly implemented tactics and strategies have generated better results. Re-iteration and updating strategies and tactics are necessary for all business sectors as it enables micro-targeting your audience group.

Provide an Overview of What Your Audience Want

When you get an understanding of your audience’s behaviour it is easy for you to micro-target them. This is where Google Analytics plays a major role in providing detailed information about your audience as mentioned above. Based on the analysis you can get an overview of your audience’s interests and preferences of the content on your website and further target them based on their behavior and their preferences to your service.

Understanding the Bounce Rate for Audience Retention


Reducing the bounce rate in your site not only increases the sales and conversion but also helps in micro-targeting your audience. It gives an understanding of your web sessions, monitors the page visits, and gives an overall percentage of each visit in a single session. Besides giving the percentage rate, bounce rates also monitor when and which page of your site the user opens and exits without triggering any other requests during that session. This service by Google, actually helps you to analyze and take measurable actions to micro-target your group.

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