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Over the years, internet browsers have become a powerful tool for surfing and exploring websites and are easy access to any product or service online. With many browsing options available most of the brands have developed their digital presence and website platforms to reach out to their target groups. Website development is a crucial element as it involves some important aspects like customer queries, online visitors, online sales, online services, and browsing experience. Customer Retention plays a crucial role in keeping customers active.

Improve browsing experience for customer retention

The browsing experience of online customers visiting your website impacts customer retention. Greater the number of repeated visitors, more are the chances for customer retention. To give your customers the best browsing experience make sure you have the following measures implemented on your website.

Page speed optimization

Page load speed time is important for the site visitors to navigate and explore through the different pages of your website. Slower page load speed results in visitors abandoning the website. On average, a web page is expected to load in 2 to 5 seconds. Any longer than 2 seconds results in greater bounce rates. According to the polls, 40% of internet users have reported abandoning a site if it takes longer than 3 seconds to load.

“Having a low page speed results in a 7% drop in conversion rates and a 16% drop in customer satisfaction with one-second delay on page load” – Web Guru

As per the results, it is observed that 47% of desktop users do not wait for more than 2 seconds for the page to load. Having a good page load speed time makes your audience more interested in your website content and navigate through the site. Visitors who do not have good browsing experience are less likely to visit the site again.

Website navigation

Easy navigation is one of the essential factors in giving visitors a good browsing experience. An easily navigable website not only increases the time a visitor spends on your website but also gives your visitors more time to explore and discover information about your company. If the site navigation is not easy and takes time to navigate, this might increase the bounce rate of the site. Thus to avoid such complications, it is advisable to have easy navigation on your site.

Interesting content

Good content is what sets your website apart from your competitors and delivers the right message into the minds of your customers. The success of your website is determined primarily by its content. More visitors will subscribe to your website content only when they find interesting content that is relevant to their searches. This further results in good browsing experience and customer retention.

Simple and professional design

Website design is a very important factor in attracting visitors to your site. When the design is good and appealing, visitors will develop an interest to explore and navigate through your website. Design plays a crucial role in attracting customers and making them visit your site more often. Having a promising web design gives your customers a good impression and encourages them to read what you do, what are your products and services, and any other business information.

Compatible with other browsers

There are many browsers available for surfing and a few of the most popular browsers include Google Chrome, Mozilla Firefox, Safari, and Opera. A good website should work properly on all these popular web browsers. If your website is good enough to run in all these browsers, it gives a consistent experience to your site visitors which in turn increases customer retention.

CTA or other forms

Having a Call to action is an important aspect of encouraging your site visitors for conversions. Forms like ”Contact Us’ encourages your visitors to take the next step of action to reach out to you. Other buttons like ‘Subscribe Now’ also play a crucial role in audience engagement and audience retention.


Google Analytics is the most useful tool to keep track of your website visitors, what page they viewed, sources they come from and the overall time they spent on your website. Keeping a tab on visitors will help you iterate and re-strategize your current tactics and devise new ideas for gaining more customers and increasing the percentage of customer retention. Unlike other channels, websites can be easily tracked to see what is working and what isn’t. This data will help you in improving your business and the content of your website.


Improved browsing experience for customer retention can also be a good chance to see some positive results in terms of boost in brand loyalty, word-of-mouth advertising, social media marketing, and better customer relationships in general.

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