Most experienced marketers find it tricky to build online growth with SEO and content marketing. Research and planning are needed to pinpoint the opportunities that are right for your business. You need the right tools, watch 100's of Youtube videos to master the various bits of software, and then you’ve got to put in the hard yards and build a [...]

Rise.ai is an Artificial Intelligence-powered strategic re-engagement solution that provides brands and retailers with a unique currency of their own. It has earned the audience for empowering fast-growing brands with the first automated branded currency solution - gift cards, rewards, store credit & incentives. “Nearly 6 in 10 (58.8%) consumers celebrating the holidays say they would like to receive Gift [...]

Shopify delivers an easy eCommerce experience for both merchants and buyers with an incredible number of features, themes, and selling options. But, Shopify’s platform isn’t the easiest to customize! Especially for merchants who want a more custom online store, it’s usually necessary to hire developers or Shopify experts who know how to write code. Shopify merchants looking for a way [...]

The profitability of a company is adversely affected by - unmonitored shipping costs and inefficient shipping processes. Easy looking solutions like overnight shipping repeated for weeks only lead to bills from the carries that destroy your business margins. To avoid these situations, we recommend “rules-based” shipping automation with ShipStation. What is ShipStation? It is a web-based, multi-carrier eCommerce shipping platform [...]

Feedonomics helps sellers create the highest chance of success in listing and selling products online, by converting raw feeds into highly optimized feeds. It focuses on supporting all major search engines, shopping platforms, and marketplaces in the industry. Feedonomics serves some of the most prolific advertising agencies, brands, and retailers in the world. It hosts powerful automation tools that allow [...]

When the e-commerce world thinks of consumer's buying patterns, end-of-year holidays can get customers spending. To get your 2020 marketing calendar started, we’ve put together a massive list of days and events that you could use for your store and get those sales happening. July Canada Day, July 1 Target audience: Canadians Canadian Independence Day is celebrated with country-wide events, [...]

To begin with, let's address a trick question: What’s better than acquiring a new customer? The answer is fairly straightforward — Retaining an existing customer. “5% improvement in customer retention rates yield between 25 to 100 times increase in profits across a wide range of industries.” -The Loyalty Effect, Fred Reichheld An online survey by Marketing Metrics states that businesses [...]

Shopify canceled its 2020’s unite event in Toronto due to Covid-19 concerns. They conducted Shopify(Re)Unite, first-ever virtual events, where a bunch of exciting new announcements and updates were made for the Shopify platform & merchants. Several announcements will help merchants survive the crises and will help them grow in the future too. We rounded up all the seventeen product announcements [...]

Coronavirus has created an unprecedented social and economic situation globally. Sectors such as travel, hospitality, and non-essential retail have come to a screeching halt since March 2020. However, eCommerce has proved itself essential in days of social distancing and shut-down storefronts. Shoppers that can’t go to a brick-and-mortar instead turned to online shopping encouraging an unprecedented demand for consumer packaged [...]

Ecommerce consumers crave speed and convenience. The online retail market is estimated to cross $1 trillion-mark by 2025! For eCommerce brands to avoid falling drastically behind their competition, they must adapt to the emerging eCommerce trends in 2020. “2020 for Ecommerce is all about omni presence. The customer journey is now far from linear; it’s not only multi-device but multiplatform. [...]

The SEO Audit is like an SEO checkup. A well-optimized website is still likely to have technical SEO issues, slow page speed, duplicate content, broken links, or anything else that could be preventing your website from getting all the traffic (and conversions) it deserves. Conducting a site audit can help identify and fix website issues. What is a site audit? [...]

Over the years, internet browsers have become a powerful tool for surfing and exploring websites and are easy access to any product or service online. With many browsing options available most of the brands have developed their digital presence and website platforms to reach out to their target groups. Website development is a crucial element as it involves some important [...]

Google Analytics is one of the most effective tools in targeting where your audience comes from, monitoring your website visitors, analyzing the data and providing enormous information about the target groups who are interested in your website content, services they are looking for, the platforms and other information details like how they are reaching your website. Why does Google analytics [...]

Every incoming user to your website is unique with their agenda. However, one similarity that they all share is how an e-commerce website adapts to match their requirements. Today, we are going to precisely talk about this form of strategy that allows you to tailor your browsing experience to target these audience segments. Remember the first time, you entered a [...]

Running a successful eCommerce business is empowered by implementing targeted and customized marketing strategies through digital mediums. Of these, the most sought after strategy is micro-targeting online audience using social media channels for your eCommerce company. What is micro-targeting? Micro-targeting or micro-niche targeting is the process of targeting audiences by segmenting them categorically, concerning their interests and demographics, and targeting [...]

These days we’re hearing a lot about “agile innovation.” Teams using agile processes get things done faster than teams using traditional processes, and they keep customers happier. Agile methods will keep your websites up and running, minimizing downtime during the influx of website traffic regarding website maintenance. An offshoot of agile, continuous delivery lets organizations release small, incremental updates regularly. [...]

B2B Customer Journey Buying is a journey, and customers need the right signals to reach their destination. Each phase of the customer cycle requires different cues to be effective. In this article, we’ll take a look at the most effective B2B marketing and social media strategies at each touchpoint to keep prospective clients moving forward towards the purchase and beyond. [...]

In 2012, Jeff Bezos launched AmazonSupply, a venture into the unsexy world of B2B distribution. Currently, the Amazon Business site has 9 million business-relevant items, ranging from stethoscopes to tractor equipment and pretty much everything in between. B2B marketplace is a big opportunity that we cannot miss now.. Making B2B Distribution ‘Sexy’ The global retail market roughly recorded 9.9% of [...]

Mobile has changed how customers make decisions about almost everything. One of the biggest advantages of the mobile era we now live in is our ability to get information that we need on-demand—anywhere,any time. All of this new information at our fingertips enables customers to examine their choices in much greater detail, helping to increase the confidence in their decisions. [...]

How Magento 2 extensions help personalize UX With the rising role of self-education in the customer journey and the vast majority of website visitors that prefer to remain anonymous, it has never been more critical for online companies to find ways to turn anonymous visitors into viable prospects. Although one-third of marketers see personalization as the most important factor in [...]

Mobile & Desktop Relationship Mobile became the new normal in 2016 and since then it has continued penetrating the market. B2B mobile use is on an upward trend. B2B researchers are heavy mobile users, not just when they are out and about, but to compare prices, read about products, compare features, and contact retailers wherever they are. Many B2C e-commerce [...]

Grow your social media followers faster Long sales cycles, complex purchasing decisions, and a laser-focus on ROI make B2B marketing seem far more serious—and far less lighthearted —than its B2C marketing cousin. As traditional B2B marketing went digital, social media initially lagged. Today, however, many industry-defining B2B brands (including the likes of EMC, Cisco, Accenture, and SalesForce) have not only [...]

This is the first installment of the B2B Social Media series. There’s no better way to reach a huge audience for relatively little money than with a B2B social media presence. That’s why more than 93 percent of B2B marketers use social media as a rising channel where B2B buyers hang out more often. When it comes to choosing the [...]

The Lines Are Blurring There is no denying that a blurring of lines between B2C and B2B marketing has evolved. The days when B2B buyers act in distinctly different ways from B2C buyers are over. An exceptional consumer experience can positively impact the purchasing decisions of B2B executives as B2B buyers expect a superior customer experience throughout the purchase funnel. Technology [...]

Life comprises moments and experiences. As digital has been the second sphere where we build our life in, digital experience opened a new frontier for brands to compete on. Brands are looking for the micro-moments to architect a unique customer experience to pull customers in and retain them. That’s why mapping out a customer journey will empower you with the [...]

You’ve got your B2B online presence established, but deep down, you know you’re missing out on sales. With all the potential needs (we count 50 of them), how do you decide where to optimize B2B website performance? The MoSCoW method brings simplicity to this critical process. Warren Buffett says you have to know what you want, but how? Identify & [...]