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When the e-commerce world thinks of consumer’s buying patterns, end-of-year holidays can get customers spending. To get your 2020 marketing calendar started, we’ve put together a massive list of days and events that you could use for your store and get those sales happening.


Canada Day, July 1

Target audience: Canadians
Canadian Independence Day is celebrated with country-wide events, parades, and picnics.
July 1 might be worth adding to your marketing calendar with an offer of free shipping to Canada.

Independence Day, July 4

Target audience: Americans
No other holiday brings Americans together like the 4th of July. Try to offer products that are made in the US as they make a great selling point.

World Emoji Day, July 17

Target Audience: Smartphone users
These little icons are everywhere, spreading through our text messages, social media posts, and even business emails. Choose among 3,019 emojis and try incorporating them into your marketing campaigns to increase consumer engagement.


Book Lovers Day, August 9

Target audience: Book lovers
On this day, people are encouraged to celebrate reading and literature. Even if you don’t sell book-related products in your store, you can use this event to share what you’re currently reading or ask your audience about their favorite books.


Labor Day, September 7

Target audience: Americans and Canadians
This day is a federal holiday that celebrates the social and economic achievements of American workers with firework displays, picnics, and barbecues. For many retailers and shoppers, it’s time to start planning a new season’s worth of outfits.

Oktoberfest, September 19–October 4

Target audience: Germans and fans of Oktoberfest
Oktoberfest is the world’s largest beer and folk festival held in Germany. Every year, it attracts more than 6 million visitors from around the globe. Build your marketing efforts around fun content, costumes, and beer.


Canadian Thanksgiving, October 14

Target audience: Canadians
Thanksgiving in Canada is a family holiday when people give thanks for the past year. Families prepare special meals and dine together.mIt’s a great time to thank your customers for trusting and supporting your business.

Halloween, October 31

Target audience: People in the Western world
Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious. Use this day to run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.


Thanksgiving, November 26

Target audience: Americans
Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have. Many businesses use this day to thank their customers for their loyalty.

Black Friday, November 27

Target audience: Bargain hunters, Holiday shoppers
Black Friday is a shopping day after Thanksgiving that is known for crazy deals and the crowds that go crazy for them.
As an ecommerce business owner, you can’t afford to miss Black Friday. Everyone is already expecting sales and deals at the end of November, so several brands are coming up with alternative ways to utilise the increased consumer interest during the holiday shopping season and encourage people to shop responsibly.

Small Business Saturday, November 28

Target audience: Your target audience
Created in 2010 by American Express, Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.

Cyber Monday, November 30

Target audience: bargain hunters, holiday shoppers
The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.


Free Shipping Day, December 15

Target audience: your target audience
On this day, online stores around the world offer free shipping to extend the Black Friday Cyber Monday shopping excitement. Running a special promotion might be one of the last chances to get a few more holiday shoppers to fill their carts.

Christmas Eve and Day, December 24–25

Target audience: Christians, countries where Christmas is a public holiday
These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.
Christmas may be becoming more commercial every year, yet it’s still a family holiday, so base your marketing efforts on heart-warming ideas and wishes.

New Year’s Eve, December 31

Target audience: People who follow the Gregorian calendar
The last day of the year is usually celebrated with social gatherings and watching fireworks. It’s also the time to show off your fanciest party outfit.
Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in the preparation of the event.

Find Your Opportunities

Before you go off and start planning your eCommerce campaigns for 2020, staying mindful of your audience and product is critical. Even though we’ve covered a lot of holidays, dates, and events, there will undoubtedly be a ton more that we could never predict, but would be great for campaigns. However, staying alert and seizing the opportunities when you see them will help.

So, we have designed the perfect downloadable E-commerce Calendar 2020 that you could potentially use in your ads and campaigns.

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